Steven Bartlett: ‘We need another model of what a man is’

His Diary of a CEO podcast regularly tops the UK charts — now the Dragons’ Den star has the US, Andrew Tate and modern masculinity in his sights

Portrait of a man against a yellow background.
Steven Bartlett’s Diary of a CEO podcast has been streamed more than one billion times
RICHARD POHLE FOR THE SUNDAY TIMES
Rosamund Urwin
The Sunday Times

When Steven Bartlett was seven he cut paper into strips, numbered them and declared them legal tender in his house. He gave these pretend banknotes to his two elder brothers, Jason and Kevin, and then invited them to his bunk bed for massages.

“I’d take my mum’s moisturiser and I’d give them massages on their backs, feet and heads, just to get that paper back,” Bartlett recalls. “Obviously they were taking advantage, but I reflect on that and think: I was doing that for fun at seven — I’m doing it for fun at 32. It’s the same thing.”

Except now the work is better remunerated. Bartlett is a university dropout who was subsequently diagnosed with ADHD, and went on to become the youngest investor

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