The 40-day Target 'fast' ends this week. When is next DEI boycott in Wisconsin?
A second major "economic blackout" in protest of major corporations reversing DEI policies is slated for the upcoming Easter weekend, the day after a 40-day Target boycott will end.
In recent months, major corporations, including retailers like Walmart and Target, have reversed their DEI policies — several of which began rollbacks prior to President Donald Trump returning to office and taking action to eliminate federal DEI programs.
The People's Union USA, led by John Schwarz, is behind the upcoming three-day spending freeze. The group is also behind recent week-longboycotts and the first 24-hour economic spending blackout on Feb. 28.
Here's what Wisconsin shoppers should know:
When does the Target "fast" end?
The 40-day boycott of Target ends on April 17. The protest was planned to run throughout the duration of Lent.
When is the second economic blackout?
The second economic blackout will take place over Easter weekend, beginning on April 18. It will run through April 20.
What is included in the economic blackout?
Like the 24-hour "economic blackout" on Feb. 28, consumers are urged to avoid spending any money online or in stores during Easter weekend.
If there's an emergency, the group says consumers should only support local businesses.
The first "economic blackout" also urged shoppers to avoid purchasing gas, eating at fast food restaurants and going into work if they are able. It is unclear if these measures are encouraged in the upcoming three-day boycott.
What is the upcoming DEI boycott schedule?
The People's Union USA has more consumer boycotts planned through July. Here's the schedule:
- Second economic blackout: April 18-20
- General Mills: April 21-28
- Amazon: May 6-12
- Target: June 3-9
- McDonald's: June 24-30
- Independence Day boycott: July 4
Moreover, the Latino Freeze Movement is urging the Latino community to be “selective” in where they shop following DEI policy rollbacks, NIH funding cuts and various immigration actions.
The National Action Network, founded by Rev. Al Sharpton, said in a Feb. 25 news release that it would announce an authorized boycott at the NAN Convention in early April. During the event, Sharpton threatened to boycott PepsiCo. if it does not restore DEI policies, according to an Instagram post.
A NAN March on Wall Street is also slated for Aug. 28.
