Taiwan influencer slammed for wasting food after vacuuming fried egg in advert

An influencer in Taiwan has come under fire for posting a sponsored video in which she used a vacuum cleaner to suck up a fried egg heavily sprinkled with pepper, sparking online condemnation for “wasting food”.

On April 16, the 29-year-old influencer known as Sharonn.88, who has 114,000 followers online, posted a video to demonstrate the powerful suction of a vacuum cleaner in an endorsement deal with the company which makes it.

In her bio, the influencer, who used to teach English at a secondary school, says her primary focus is on women’s fashion and Korean product purchasing services.

She also frequently posts appealing snapshots of her daily life to boost followers and her business.

In the video, she places a fried egg on a plate and sprinkles pepper over it.

She intentionally left the lid of the pepper container loose, causing an excessive amount of pepper to spill over the egg.